July 14, 2007

Anti-workplace bullying campaign launches

London Brand Innovations has created a new campaign for the anti-workplace bullying charity the Andrea Adam Trust.

The campaign, which includes outdoor, online, DM and experiential activity, will promote the charity’s Ban Bullying at Work Day, which will fall on the 7 November.

The strapline for the campaign urges workers to “speak out” by addressing the issues of workplace bullying.

The charity estimates that bullying in the workplace costs both workers and employers over £18 billion each year and said that one in four workers have experienced bullying at work.

Matt Whiteridge, operations director at Ban Bullying at Work, said: “Following last year’s successful campaign we have been inundated from businesses and from individuals. People are beginning to recognise bullying behaviours and understand their negative impact on the workplace. This year we are taking the campaign up a level to an even wider audience and encourage people to support the campaign in their own workplaces.”

The Andrea Adam Trust is a non-political, non-profit making charity operating to focus on the problems caused by bullying behaviour in the workplace.

From: http://www.mad.co.uk

1 comment:

Anonymous said...

Encouraging the silent witnesses to speak out against bullying is an excellent strategy...

Aphra Behn